I’m registered on LinkedIn, and I have a Windows Phone, so it was pretty interesting getting an email from LinkedIn this morning that told me they had just released a new app…for Windows Mobile.
Despite correctly naming Windows Phone in the subject of the email, as you can see from the picture below they then referred to it as Windows Mobile, which is the name of the much-derided and now deceased predecessor to Windows Phone. Then in the body of the text they use a lower case ‘m’ so it becomes ‘Windows mobile’, not even keeping consistency with their own header where it is spelt ‘Windows Mobile’.
LinkedIn for Windows Mobile, complete with a picture of a Windows PHONE. Duh.
It’s an obvious slip-up, but I do find it quite amazing given that they show a picture of a Nokia Lumia, use the Windows Phone name in the header and have obviously spent a lot of time developing what is actually a really high quality app for the platform.
The app takes advantage of the Metro UI that is becoming more and more central to Microsoft’s vision of Windows and is a pleasure to use.
Nonetheless, when even companies that are actively supporting the platform are still accidentally using the old, discarded brand name, it shows how far Microsoft has to go to achieve brand recognition for Windows Phone, even though it is a superior OS that is slowly but surely gaining market share.
